HeyAurora

HeyAurora is a shared inbox for Instagram DMs that lets creators and agencies delegate message management to their team without sharing Instagram passwords. Built on Meta's official API with OAuth, it's the only tool in the space offering credential-free delegation.
AI-powered classification automatically sorts incoming DMs into Sales, Support, Fans, Collaborations, Press, and Spam — keeping personal messages private while letting teams handle the rest. Role-based permissions by category and a full audit trail make it suitable for high-volume inboxes.
Target market: Instagram creators with 20K–500K followers, social media agencies, and coaches/consultants selling via DM. Developed by 42i LLC, a Meta-verified Tech Provider. Competitors like Inro cap at 500 active contacts/month and still require password sharing — Aurora has no such limits and no credential exposure.